The smell doesn't last for super long but it's pretty price-friendly and usually just about fifty cents more than the store brand comparable.

Best fabric softener. This is the only softener we will use in our house. We use it for multiple things as well!

This is my favorite fabric softener. It has a great smell. Keeps laundry fresh and soft. I've tried others but They don't work as good as downy

A little goes a long way, smells great, softens clothing well, clothes stay smelling fresh long after. Clothes stay soft even if air dried!

This product honestly works great. It leaves my family's clothes smelling wonderful for days. definitely recommend this product.

i enjoy this product and have never had used it before and now that i have I will continue to purchase this product.

I love downy! After use my clothes smell amazing and they are super soft. I will not use any other brand

It's so nice but the smell is strong for me but my mom loves using it I got to try it for free from my influenster pumpkin vox box :)

Downy is my favorite fabric softener brand! I like that I need to use less product and my clothes smell amazing

I've used Downy for years and find I can use half of a capful and get just as good a result. Try it!