this has been a product of regular use for my household. i love the way it smells and leaves the clothes soft. i personally really like it until there is something better to replace it.

This has airways been my goto fabric softener. I've used this for years because it works well and it's cost efficient. I love the smell and it helps soften my clothes.

[This review was collected as part of a promotion.] I have been using Downy Ultra for as long as I can remember! It smells great and leaves my clothes so soft and helps them from stretching out. It is easy to use and very affordable! I love it!!

[This review was collected as part of a promotion.] I think I love #downyaprilfreshliquidfabricenhancer I think it gives an awesome and long lasting scent! #GotitFree but will be purchasing in the near future!

Every since I was a child this scent had stuck with me. I love the way Downy smells. My grandma used it when I was young and now I use it. Last for a while as well. Recommend! 

I love using downy products on my laundry. Ultra Downy April Fresh liquid fabric softeners are always on the shaves so you never have to miss the freshness.

I got this as a free sample from Influenster. I used it to wash several loads of laundry and was very satisfied with the product. I would definitely recommend!

I have been using April fresh since the sixties. It is the only one that didn't break my skin out. I also loved the smell. Don't know when the formula changed but absolutely hate the new smell. Why would you mess with such a great product?

I like this one, it smells soft, not so strong, it softens the fabrics without damaging them. I buy the granars, I use it for everything, this brand is a sure thing in itself.

[This review was collected as part of a promotion.] I have only ever used the sheet style fabric softener. This was so much better! Clothes were softer and smelled better longer. Im switching!