[This review was collected as part of a promotion.] We are a young family on a budget and admittedly I tried to save a few bucks by cutting out fabric softener with every load of laundry. I just didn't think it was a "necessity." However, I noticed our clothes looking duller and wearing out more quickly. Growing up my mom always used Downy so when I decided to start implementing softener back into our laundry routine it was my obvious go to. I am not crazy about the April Fresh scent but our clothes were noticeably softer and fresher and hold their quality longer. I won't be trying to skimp on fabric softener any longer and our clothes are thanking me.

[This review was collected as part of a promotion.] I didn't used to be a fabric softener user. Once I spend a whole day running loads of laundry with fabric softener, I can honestly say I'll probably never go back. With small children I do laundry every day. Sometimes clothes come out dry and stiff and the color fades fast sometimes sometimes my clothes were dry and staff or the color faded too fast. I have now found that with using downy fabric softener, my clothes are not only softer when I take them out, but the color is fading a lot less. I also enjoy the fresh scent The fabric softener leaves behind on my clothes. When I washed my sheets for my bed, it was so wonderful laying down and having them smell so fresh. I will never go back to not using fabric softener again. This is a life-changing move

I have been a downy fabric softener user for well over 15 years and would not switch for anything!!! Downt has always kept my laundry smelling fresh, super soft and most importantly, it doesn't irritate families skin. With the various scents available, I can use them all and still get the same qualities

[This review was collected as part of a promotion.] Downy April Fresh smells AMAZING! I washed my kids clothes with Downy on a stain cycle and they came out clean and fresh! My boys play hard so it's important that their clothes get washed well without becoming too faded from wear. Downy really helps with keeping the color fresh and bright. Downy for the WIN!!

[This review was collected as part of a promotion.] I used this for one laundry load, while using another leading brand's fabric softener in another load. This is clearly not my first rodeo with Downy, but we wanted to see for sure if there was a difference. Our clothes that ran with Downy were, surprisingly, not only soft but ended up smelling amazing, even after a week of being in the closet. The other load smelled good too, but didn't last as long. As far as fabric softening, both fared well, but Downy's is the best by far. We thoroughly enjoy how our clothes looked *almost* new (I did throw in a lot of old shirts, so Downy couldn't perform miracles). The downside for me (and reason for losing a star) is that when I went to check Downy's prices at several mass merchandisers, they are very overpriced. Considering fabric softening can also occur with dryer sheets, I'm not sure it has a selling point there anymore, so the price cannot be thoroughly justified. Overall, I would recommend the product, if you're really looking for a true fabric softener. But price wise, either stick with dryer sheets or wait for a sale.

[This review was collected as part of a promotion.] I haven't used fabric softener in a long time. I am loving the Ulta Downy April Fresh fabric softener, especially for our towels and bedsheets. I enjoy the light fresh scent and happy it's not overpowering. Definitely a new addition to my laundry routine.

[This review was collected as part of a promotion.] This was my first time using a liquid fabric softer and I was very pleased with Ultra Downy. I used a detergent that was scent free because I wanted to get the full effect from Downy. It smells wonderful like flowers on a soft rainy day in spring. My clothes came out soft and fluffy and the scent isn't overwelming it was just right. I will continue to use this product.

This is the downy I used a kid. It's truly amazing. Pros it smells wonderful, is very affordable, and the clothes are soft. Cons if it gets on your hands they will smell like downy for a while. I would change it by adding a downy ball to it to dispense the downy into the clothes. I do recommend this product.

[This review was collected as part of a promotion.] I have used this for quite a while before doing the review. I started using the Downy Ultra when my sweaters and tee shirts were getting stretched out of shape. I use this now on all my clothes and they are looking nice and smell really good. I do not have my tops looking all crooked and shrunken. My husband really likes his t-shirts rinsed with Downy Ultra. He asked me what i was doing to keep his t's from shrinking and i told him I was using Downy Ultra and he said keep using it so he doesn't have to keep buying shirts. They come out of the laundry looking just as good as when i bought them. i would not use any other brand for my clothes. great results.

The only fabric softener I will use. Nothing else leaves clothes as soft or smelling as good as Downy ( original) does. I can leave an underneath piece of clothing in my bedroom to dry and I will smell the Downy for days - I left the item up for 3 days last time but I'm thinking of leaving something out indefinitely as a test to see how long I can smell the Downy.