Your bathroom time should be one you enjoy, and we're sorry to learn your last pack of Charmin Ultra Soft didn't meet your expectations. Please know, all our rolls, with the exception of Jumbo Rolls, are almost 4" wide. Jumbo is 4.5" wide. If width is important to you, be sure to look for that roll size. The thickness of the tissue has not been changed, and our Quality Team assures us that every pack is checked, so that you'll get the performance all expect. We'd be happy to talk more with you about this, and help you get the best experience possible. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 777-1410.