I have always bought Charmin for the softness. It is also strong so you don't need a large size quantity. Now I see the mega rolls so that we end up with fewer changes.

[This review was collected as part of a promotion.] I really enjoy the Charmin Ultra Soft rolls! They are so absorbent, and you don't use a whole roll in a day! They last, and they feel so gentle against your skin!!

[This review was collected as part of a promotion.] Charmin Ultra soft is by far one of the best toilet papers I've tried. It's super soft, absorbent and you don't need to use as much of it so it lasts alot longer. Totally satisfied customer!

[This review was collected as part of a promotion.] Me & my family loved it because it's soft but not to soft & my baby girl who recently started potty training loved it sonce it's been hard to find one that she loved.

[This review was collected as part of a promotion.] High quality. Like the big roll, lasts a log time. Much better than other brands we have used in our house. Doesn't tear!

Softness and large mega rolls. Use less! Plus ordering and having delivered to my front door is a huge help since I am disabled and walk with a cane! Thank you Charmin & Wal-Mart!

[This review was collected as part of a promotion.] The product was really soft to use. the only thing was when you wipe you have some white powdery bits on your hand and left on you. Also lots on 1 roll which is great.

[This review was collected as part of a promotion.] i use Charmin on a regular basis. i always get the Ultra Soft. it is soft and, absorbent. i like that you dont need as many sheets to use because of the absorbency of the product.

[This review was collected as part of a promotion.] Great product. Perfect combination of soft and strong. Bathroom use is an obvious outstanding, but wiping little noses and faces is also a plus.

[This review was collected as part of a promotion.] I always choose to buy the Charmin ultra soft! Because it is excellent quality, feels soft, and lasts longer the leading brands toilet paper!