[This review was collected as part of a promotion.] Really like the toilet paper, it's super strong and very soft. Used less sheet than the usual toilet paper.

[This review was collected as part of a promotion.] Soft, cleans good. Comfortable toilette paper that cleans, and feels good. My butt is happy and so will yours after using this Charmin TP.

[This review was collected as part of a promotion.] It is SO soft, SO smooth, and SO durable. Other than baby wipes this is the best my bum could ever ask for. Great product.

[This review was collected as part of a promotion.] Charmin ultra strong is very effective and does not require a lot of paper to get the job done. However, it does feel a little rough.

[This review was collected as part of a promotion.] This toilet paper is much better/stronger than our previous tp. We will only buy this brand from now on. I wish my work and other public restrooms would upgrade their sandpaper to this heavenly tp.

[This review was collected as part of a promotion.] I just love the feel and the absorbency of this bathroom tissue. It was smooth on my bottom and took care of the job. I have recommended this bathroom tissue to many of my friends and family.

[This review was collected as part of a promotion.] Charming ultra strong is by far some really great toilet paper!! It's super soft and really strong!! I will be buying this toilet paper from here on out!!

[This review was collected as part of a promotion.] The paper is strong and doesn't tear, it's very soft. You will use very little of it. It is very comfortable.

[This review was collected as part of a promotion.] I really liked it a lot! It was rough or weak. It lasted a long time and my family really liked it a lot too! I would buy it again!

I have been using charmin for many years and started noticing it's cost kept going up, but the quality has gone way down. I might as well buy the cheap store brand. I hope you can improve this or you will continue to lose loyal customers.