The roll has shrunk so much it is ridiculous!! The amount on the roll as well as the width has shrunk so much in the last few years that I am looking at other brands. It just does not pay to be loyal to a brand anymore.

[This review was collected as part of a promotion.] Lasts so much longer than then the cheaper brand because we use less at a time! Charmin is my family's favorite!

It's really nice TP but why do the rolls keep getting thicker? Do you think we don't realize they are also narrower? It's pretty much the same amount of toilet paper.

[This review was collected as part of a promotion.] Charmin Ultra Strong worked well. I did not like how it left a "residue" so I would not purchase it but it wasn't a bad product overall.

[This review was collected as part of a promotion.] It is strong and soft and made by a trusted brand. They have improved on an already great product. The rolls are big enough that I don't have to change the roll as often.

I am a retired paper maker. The 1-ply Charmin Ultra Strong was the best toilet paper ever made. Now they have quit making it, and gone to a much inferior 2-ply paper. I have had to switch brands. The 1-ply Basic is even worse.

[This review was collected as part of a promotion.] Well this toilet paper lives up to its name as being strong. It was a little rough for my families taste but overall it does work as expected.

[This review was collected as part of a promotion.] What can i say it's absorbent its strong and its soft and it's TP what can i say my behind is happy.

[This review was collected as part of a promotion.] I was happy I didn't have to wipe as much and no tear in the paper. This is a huge selling point for me because I want to use less paper and no riping.

[This review was collected as part of a promotion.] Charmin Ultra Strong is quite strong, while soft, I prefer Charmin Soft. Ultra Strong does a good job without having to use any more than 3 sheets at a time.