[This review was collected as part of a promotion.] the Charmin roll is smaller than the competitor. Mr. Whipple is right, don't squeeze the Charmin. It is soft however, the competitor seems to hold up just as well. I didn't see or feel any extraordinary difference between the two. I wasn't impressed with Charmin. The price is a little higher than that of the competitor.

[This review was collected as part of a promotion.] This paper is one of my favorites. Love love love. It's sturdy enough for tough messes and gentle enough for those certain areas. My kids used it and did not leave any paper after wiping. They also love the commercials and thought it was cool that they received a pack of toilet paper by mail.

[This review was collected as part of a promotion.] CHARMIN ULTRA STRONG will be my favorite toilet paper in the future. The quality is much better than products, which I've used before. The price is reasonable. I can highly recommend this great product!

[This review was collected as part of a promotion.] Charmin Ultra Strong toilet paper lives up to its name. It is extremely durable and gets the cleaning done without any tears or breaks. I found that I don't need to use a lot of Charmin Ultra Strong toilet paper, which is a plus. The only negative I have to say about Charmin Ultra Strong is the softness. I am used to using Charmin Ultra Soft toilet paper, so in comparison, I do find Ultra Strong lacking when it comes to softness. I think Ultra Strong would be a clear winner if it would be just a bit more soft to the skin.

[This review was collected as part of a promotion.] Really great product. Very soft but tough to be as soft as it is. Took very little. It's one of the few times I have ever seen a commercial be truthful. I am switching. It's so much better than what I am using and I would recommend anyone else to try it. I told my parents about it and they tried it and loved it. It came in handy when I had a really nasty stomach virus. It was soft and comforting.

[This review was collected as part of a promotion.] I'm used to spending the least amount of money as possible on toilet paper. I thought why would you pat a little extra for toilet paper save your money. Then I tried Charmin ultra strong and its amazing how soft and comfortable it is. The cheap stuff rips real easy and feels like sand paper. I will never go back to the cheap stuff again, your butt deserves better.

[This review was collected as part of a promotion.] Charmin has been a staple in my family for years so I always try new varieties. I was so impressed with Charmin Ultra Strong that I tell everyone about it. Great quality as usual but stronger than ever so you really can use less. Still soft and comfortable. Very pleased with this product and highly recommend it for your tushy.

[This review was collected as part of a promotion.] Was glad to be picked for this survey. Toilet paper is definitely a necessity in life that you appreciate when you see good quality. This roll definitely lives up to that. Very strong, high quality and I like how it is on sale often at my local supermarket. It's a little hard to share or bzz on toilet paper but it did become a discussion I brought up with my co-workers per being picked for this trial. Most were already purchasing the Charmin brand. I spoke to 4 people and only 1 of them thought it was to pricey and purchased a lower grade toilet paper. Quality out weighed the price most definitely on this one. Only suggestion I have is would of been a better trial if there had been coupons enclosed with the toilet paper that I could of shared. Thanks for picking me.

[This review was collected as part of a promotion.] Most people would not complain about this dilema. The paper is very thick and somewhat uncomfortable. I am a devoted user to Charmin bathroom tissue. I just didn't like this Ultra Strong brand. It is very absorbant and durable and esures a very effective use. It is just a thick, almost cardboard-like paper.

[This review was collected as part of a promotion.] When I received the Charmin Ultra Strong I wondered how much difference can a brand of toilet paper make. I understood you had soft toilet paper then you had the sand paper toilet paper that you found in most public restrooms, but how much difference was there in a normal quality toilet paper. Then I tried it. Normally my family uses a different brand that gets the job done but at times can tear. This other brand has always felt comfortable, but once I used Charmin Ultra Strong I experienced what I had been missing. Soft, comfortable, non tearing, ultra strong toilet paper. If you are looking for a product that excels at doing what its main purpose is, then Charmin Ultra Strong is for you.