[This review was collected as part of a promotion.] We used to use a store brand that was great but Charmin takes comfort to the next level. Another added benefit is the strength and durability that Charmin provides. We love the soft feel and the kids don't use as much as they usually do. I was definitely skeptical of the claims made, but I was pleasantly surprised and will be using Charmin moving forward. Go ahead and feel like you are sitting on a cloud!

[This review was collected as part of a promotion.] charmin TP is super soft and absorbent giving u a duraclean feel. so durable; tearing is not even a concern. roll lasts 4x longer than my old brand! charmin is the best TP on the market!! i'm loyal to comfort and quality so thats why i buy charmin from now on!

[This review was collected as part of a promotion.] Strong and soft, just the way TP should be. The Charmin brand lives up to its name again by delivering a high quality toilet paper product. It never broke through, I never had to double up or use extra pieces either.

[This review was collected as part of a promotion.] This toilet paper is great! I normally buy the Charmin Soft and never really thought about buying the Strong because I thought it would be rougher. I was wrong. This is an excellent combination of the two.

[This review was collected as part of a promotion.] After just receiving this product, i had to try it right away! First impression: a very strong and sturdy toilet paper. I am very specific about toilet paper and its one of the softest toilet paper i have ever tried! Only con was that the rolls are a bit small so some consumers may shy away due to size, but the feel is excellent!

[This review was collected as part of a promotion.] This toilet paper is very strong as it's name suggests but that also means that is not the most comfortable option if you know what I mean. I typically use Charmin soft, and I think I will continue to use that. I wish there could be a happy medium between the two products.

Long time user of Charmin Ultra Soft. No issues with that product. Ran across a coupon for the Ultra Strong and thought 'why not'. We weren't able to make it through the first roll! Not at all as pictured. Flat, no design whatsoever. I find better tissue in convenient store restrooms. Bought a package of 9 rolls and not a clue what I will do with 8 3/4 rolls of unusable toilet tissue. DO NOT spend your money on this thin, shaved cardboard. It is nasty. I will go back to the Ultra Soft Charmin today.

[This review was collected as part of a promotion.] Charmin Ultra Strong is superior to most any bathroom tissue. It is thick and sturdy as you take it off the roll but isn't scratchy or abrasive when you use it. The experience is what I imagine using a soft cloth would feel like. It is not as soft as Charmin Ultra Soft (which is my normal brand) but it is pretty close and far softer than commercial grade tissue.

[This review was collected as part of a promotion.] This has been once of the best quality toilet paper that I've tried so far. With its super absorbancy and 2-ply comfort, this toilet paper is hands down one of the best. Best of all, this is safe for my septic tank. I'll definitely be using this from now on.

[This review was collected as part of a promotion.] The Charmin Ultra Strong certainly lives up to its name. It is the strongest toilet paper I've ever used. Typically, you would expect that a stronger toilet paper would not be very soft; however, Charmin Ultra Strong is actually quite soft as well. It might not be the softest tp out there, but it is definitely still very comfortable to use. If there would be one negative to point out, it is that it provides fewer sheets than certain other brands and you go through a roll quicker than usual - especially when you have little kids living at home that don't realize they could make do with fewer sheets. That being said, I'd certainly recommend Charmin Ultra Strong for anyone looking for a better experience from their toilet paper. I'll consider switching myself as well; however the price point comparison with my current regular brand could keep from switching.