[This review was collected as part of a promotion.] I'll keep it short and to the point. I can't stand the toilet paper you find in every public restroom and workplace in the world. It's rough, unpleasant, and sometimes feels like you need to use half of the roll to get the job done. This toilet paper is the exact opposite. It's soft and pleasant, yet strong enough to handle everyday use. If you want to use half the toilet paper and get more accomplished, look no further.

[This review was collected as part of a promotion.] My family usually picks up toilet paper that is on sale. This usually means it's private store brand or some off brand that no one has ever heard of. The rationale behind this is that toilet paper is a commodity and a cheap one at that. Therefore, why spend extra for toilet paper that is ultimately going to be flushed down the toilet anyway? Lo and behold, Charmin Ultra Strong comes in to the scene to take on all challengers. The packaging said that we would use less...which I scoffed as marketing guffaw. One quick feel of a square and I was less skeptical. This was indeed a thick and absorbent feeling square of toilet paper, but only one way to find out...on the white porcelain throne. After dropping off the kids at school, I proceeded to test the goods...color me impressed. Less squares, higher efficiency rate...I'm sold!

[This review was collected as part of a promotion.] This bathroom tissue is the place you want to be. The feeling of freshness after use and the softness is remarkable. In just the 4 rolls I had received from Charmin my family and I all agree Charmin Ultra Strong will have a place in our hose from now on!

[This review was collected as part of a promotion.] I typically use the store brand bathroom tissue of the same variety. It leaves a powder around the toilet paper holder for some reason. This stuff has kept everything clean and is more comfortable in the long run to use. It's also a lot more durable.

[This review was collected as part of a promotion.] Although it's not the softest toilet paper, but it is super strong and really get the job done! I was impressed at how thick it was and how just a little goes a long way :) I have all the rolls in both my bathrooms as we speak. This was a very practical campaign to be in!

[This review was collected as part of a promotion.] Simplly the best product made by Charmin. Literally got rid of all my old TP once I tried this, and stocked all my restrooms with it. Super absorbant, comfortable, and very affordable. Thanks Charmin for your hard work.

[This review was collected as part of a promotion.] Charmin Toilet Paper is all that I use! It is all that my family used while I grew up even. It is nice and soft and is a very reasonable price. Thank you, makers of Charmin for always promoting quality in your products!

[This review was collected as part of a promotion.] This TP is amazing. It is like your wiping with a thick towel. It works great and is super soft to the touch. I am happy I got a chance to try this amazing product out as I will be switching to Charmin ultra strong from now on.

[This review was collected as part of a promotion.] When the new Charmin product arrived, I was very excited but as I opened the package, the rolls did not look soft. I was unfamiliar with this product but know that Charmin products are typically known for quality and softness. After opening the package, I liked the design of the paper rolls but when I felt the paper it was not as soft as I have grown to think of Charmin products. The product was durable and each roll was plentiful based on the roll size. Comparing the usage and length of each roll, it worked well and was absorbent. Also the design which I liked was not as soft to the touch. I prefer less texture and more smooth surface. While this product was not to my liking, I do like Charmin products and will seek them out in the future.

[This review was collected as part of a promotion.] I'm converted. I thought it didn't matter what kind of toilet paper I bought. Whether it was being frugal or cheap, I figured I would stick with the really cheap stuff. After trying Charming Ultra, I won't go back to the sandpapery stuff of my past. Charming is a small price to pay for a little luxury for your bum.