[This review was collected as part of a promotion.] My family has always used Charmin. We are brand name lovers who don't change our routine often. That being said we always bought the Charmin with the blue label, the ultra soft. I am so glad I got to try the ultra strong. We are never going back to ultra soft. I like the durability of this way better. While the soft was great I found I could use even less squares with the ultra strong. On average 4 squares a use. It holds up well but is still soft enough to not irritate me.

[This review was collected as part of a promotion.] We have used thicker toilet tissue before and had problems with clogged toilets because of it. This Charmin is thick and strong, does the job, and begins disintegrating quickly in water to prevent clogging!

[This review was collected as part of a promotion.] I was very pleased to be able to try the Charmin Ultra Strong product. Without getting too much into the graphic details, I am very, very particularly about my toilet paper and have had many products in the past that were either strong enough, but way too rough/uncomfortable, or were soft but broke apart during use - neither of those are a welcomed occurrence. I was extremely impressed with the Charmin Ultra Strong product - finally a brand that delivered that true balance of softness as well as strength. Although it was a bit higher priced than some other options, I found myself using less of it, particularly than other products that claim 'softness' but merely break apart, causing much more to be used, so I feel that that fact makes the price equal to any other option out there, but with a far superior product. This has definitely become my go-to toilet paper and will continue to be that!

[This review was collected as part of a promotion.] I always have been a Charmin fan. After getting my box of 4 rolls of the Ultra Strong, I will continue to be a customer. Super high quality and does not shred or ball up like other competitors toilet paper does.

[This review was collected as part of a promotion.] What a great toilet paper. I take my toilet paper seriously and love a good TP that cleans and feel good on my rump. Charmin ultra strong has a great mix of softness and strength. I agree with the marketing that it takes less TP to use during a bathroom visit. Makes me wish that all the bathrooms I utilized had this great product. No more roughness or sore butts. Before I get this product, I would just like to know the price.

[This review was collected as part of a promotion.] This product is quite comfortable to use. It is not sharp and papery like others- it is smooth and strong. I do not have to use as much as I would for other brands, instead of using four sheets of the other product I can now use two. That means it is more bang for your buck and all while feeling great.

[This review was collected as part of a promotion.] Its soft, and give you that fresh feeling when you done using the bathroom. Everything I'm looking for in TP. This is a product that I will be using a lot, I love the commercials, and now I love the product. I've already told a handful of my friends and even given them a roll to try and like me, they were hooked.

[This review was collected as part of a promotion.] I usually do not like Charmin because it too fluffy and leaves particles after the job... but this product is far better than other types. Strong enough for the man and gentle enough for the ladies... Nothing worse than thin TP that causes issues... this is not the case with Ultra Strong Charmin...

[This review was collected as part of a promotion.] I live out in the country and I have a septic system and I couldn't use Charmin before because it did clog you septic system up. When I was invited to the campaign I was debatable on doing the campaign. Good thing I did. Charmin has changed alot. It is not as thick as it use to be and it is now septic safe. But the issue is the price. I still prefer the store brand at the big warehouse. Charmin and the store brand are almost alike, but when it comes to price the store brand wins.

[This review was collected as part of a promotion.] I had higher expectations for this toilet paper. A solid name brand with great marketing. Compared to what we are currently using, it was much rougher and less durable. It got the job done, but for the same price, there are better options in our opinion. If this was slightly cheaper in stores, might change my rating and thoughts on value.