My husband has perfect, white teeth and keeps them that way with Colgate Optic White Pro Series Whitening Toothpaste.

Really works but watch out if you have sensitive gums

This toothpaste really does remove stains.

Excellent, I noticed the change on my teeth color. Amazing!!!!

Buyer beware the tubes are much smaller. It is hard to tell at this point if its working better than the other Colgate take 10 years of stain off. It has a feeling of hydrogen peroxide in it. It does not freshen your breath like other toothpastes.

Husband's teeth getting whiter

I was on the fence about purchasing this product. I have used whitening products before with ok results. I decided to get this specific brand this time after reading some of the reviews. In my honest opinion it is not any better than the other products I have used in the past. My drink of choice is coffee. We all know coffee stains teeth, but as often as I brush my teeth I feel this product should be doing a better job especially for the price.

Horrible taste. Needs a mint flavor.

OPTIC WHITE and i do not see a major improvement as advertised.

It actually made my teeth look terrible. I thought it could be drawing out the stains, but I didn't know how long it would take before they would look better. So I asked a dental hygienist and she said strong peroxide can dehydrate teeth enamel, which causes coffee and tea to soak in more causing more staining.