I can see a difference! My teeth are definitely brighter and feel so clean. This toothpaste does foam up a lot, and the taste is nice and fresh.

I love coffee! Unfortunately its apparent on my teeth. The FIRST TIME I used this, I could see an improvement.

As a coffee and wine drinker anything that prevents stains is a plus. Teeth feel polished after using it.

Leaves a clean fresh taste in my mouth

The feel is great,its not chalky, it leaves your mouth fresh

Colgate Optic White toothpaste seems to be whitening my teeth.

I'm a coffee drinker works well

So far, I've been really satisfied with this toothpaste! I've noticed a slight improvement in whiteness over the last three weeks. It's not the same vibrancy as something you would get from a dentist, but, as an avid coffee drinker, this toothpaste has brought back the shine that I was slowly losing. I've been able to use it as my twice daily toothpaste with no irritation or sensitivity! The taste and texture is a little funky to me — very foamy and a little grainy — which led me to knock the toothpaste down one star. The tubes were way larger than I expected (almost double the high end Crest toothpastes), so this package of 4 will last me a significant amount of time, making this a great value! Overall, I would absolutely recommend this product to anyone looking for a couple degrees of whitening.

Not really sure that this is any different from the regular Optic White. I think this is just a catchy name to attract attention. It is packaged in a larger tube and seemed to be a better value, hut i see no difference in its effects.

Don't drink wine or coffee, but there is a lot of tea in my life