We like it so much. They are fresh and covered with a good amount of filling cream. Delicious!

These cinnamon rolls are wonderful!!! Just heat them up in the microwave for a few min and enjoy

Way too much icing which overpowers the cinnamon. I can’t in all honesty, recommend these!

These were too dry, and icing was mostly sugar

Super soft, ooey gooey, best when warmed

I personally didn’t like the topping on these….maybe it’s the butter?

Wasn’t as good as I was expecting.

I remember loving Sam's bakery cinnamon rolls and didn't know they changed them. I thought maybe the first tray I was given was old or bad so trashed them and moved on. Well, I was given another tray by my mother that was bought less than an hour before they were put in my hands and somehow these were even worse. What even are these made of now? Stale hot dog buns with icing? No buttery cinnamon flavor at all and the icing was gritty and disgustingly artificial. I'd expect this from Walmart but honestly the tray of cinnamon rolls I got from them after trashing these ended up tasting way better. How does that make sense? PLEASE bring back the old ones. I was totally unaware of the bad reviews and changes - so glad I've not been the one to waste money on them. I've noticed that changes like this keep being made to good products that make them cheap garbage for the same price or more. Why?

The cinnamon rolls used to taste like they were fresh baked and soft, they were sweet, but had great flavor! Now they are gummy, taste terrible and seem stale, my family tasted them and we had to throw them away.

3 or 4 years ago sams had the best cinnamon buns, then shrinkflation started and they started to make them smaller and smaller. Now these are are just terrible. Please bring back the cinnamon buns from 3-4 years ago.