[This review was collected as part of a promotion.] My first 3 star, but I just didn't feel like this was a good fit for me. My natural hair is extremely curly and frizzy and needs a ton of moisture and I feel like this just dried my hair out more.

[This review was collected as part of a promotion.] This shampoo gently cleanses while leaving my hair soft , shiny , and fresh . The scent is amazing and it helps reduce frizz without weighing my hair Down . Perfect for daily use

[This review was collected as part of a promotion.] In love with the smell!! It has a very nice floral scent that isn't too over powering. My hair feels so soft after use! I love that it is marketed as cruelty free!

[This review was collected as part of a promotion.] Such a good shampoo!! It smells so good and makes my hair feel so soft and clean after!! I love it. I highly recommend!! It's so light and doesn't leave my hair feeling gross after

[This review was collected as part of a promotion.] The shampoo smells fresh and lightly floral. It lathers well and leaves hair soft, smooth and less frizzy without feeling heavy. Great for everyday use if want shiny, manageable hair on budget.

[This review was collected as part of a promotion.] The look of the bottle and way the product dispenses already draws me in.. then adding in the scent and the way it made my hair feel?? 100 % will use again.

[This review was collected as part of a promotion.] I paired this with the conditioner and I would 100% recommend this duo. It left my hair smelling amazing, it rinsed out well, and did not irritate my scalp at all.

[This review was collected as part of a promotion.] This product smellls amazing. It is easy to use and rinses well. Has very durable bottles and good ingredients. I would definitely buy this product again!

[This review was collected as part of a promotion.] This smells like flowers and romance. I love the color. I like how how it lathers quickly. The scent stays in my hair for days. Its easy to rinse out

[This review was collected as part of a promotion.] Hair appearance looks clean, it feels amazing, helps with breakage and strength. Smells soooo good that is my favorite thing about this shampoo