Tim you have it backwards. "Cinnamon whiskey" on the front of individual bottles has more alcohol than the other choice, which only says "Cinnamon " on the front.

I love this stuff, I drink it straight, or mixed with a cola, YUMM!

Pay attention, this is only 42 proof and is not the regular Fireball that is 66 proof. This is very watered down and only 21% alcohol. I feel cheated because I didn't pay attention to that. Same price, but watered down by 1/3.