Thank you for your feedback on Head &amp; Shoulders 2-in-1 Dry Scalp Shampoo and Conditioner. We are sorry to hear that you haven&#39;t experienced the desired relief from flaking, itching, and dandruff. We understand how frustrating this can be, and we want to help resolve this issue for you. Dandruff and itching are typically caused by a specific microbe on the scalp. While everyone has this microbe, about half of us have a sensitivity to it, leading to irritation, flaking, and redness. To effectively control these symptoms, it&#39;s crucial to use Head &amp; Shoulders a minimum of 2 days a week for at least 6 weeks. For optimal results, we recommend using it every time you shampoo. For long-term efficacy, we recommend using Head &amp; Shoulders shampoo every time you wash your hair. It&#39;s important to continue using the product even after your symptoms have disappeared to ensure a dandruff and itch-free scalp. We will share your comments with the rest of our team. Also, we advise only using the product as directed and not for any other purposes. Please feel free to call us at (800) 723-9569 or reach out through our Contact Us page for further assistance.<br />