Yeah I have no idea what they did but the 72 hour sent stinks. I can't pinpoint the smell but I smelled it before not good

New scent is horrible. Bring back the old scent. I will no longer use dove antiperspirant. Will find a different brand.

The new 72 hour formula is awful go back to the 48hr...let me guess the 72hr is cheaper to make...sad you had the best...bye Dove\Unilever!

The new scent is terrible, its strong and pungent. The original scent was great. Will change products now because of the new scent.

Hi Dove! This was a great product up until the new formula. It sadly now smells like dish soap. Please bring back the old scent! Thank you!.

The new 72 hour formula is awful. The smell is far too strong. Throwing away and not buying Dove anymore.

Been using for years and now this new scent is overpowering even hours later. My wife says it smells like a women's deodorant, not a man's.

Apparently the person who picked the new smell isn't able to actually smell anything because the new smell is horrible and just stinks.

New scent is terrible. Smells like a fake orange all day. I used this antiperspirant for years but need to find something else.

The new Citrus Scent smells like garbage. This change is going to cause me to find different products.