[This review was collected as part of a promotion.] Only after a few applications, i began to notice a distinct differences it the color of my teeth. They definitely appear whiter and continue to whiten with each use. The only thing is that the product is a little difficult to apply. But it is affective.

[This review was collected as part of a promotion.] The Crest Whitening Emulsions On the Counter Apply & Go had a lot of promise but just did not work out for me. I used the product daily for several days without noticing any difference in the color of my teeth. It does state on the packaging that it can be used multiple times a day for faster whitening but that was not realistic for me. The application with the rubber spatula was easy but a bit messy. I found it hard to keep my teeth dry enough to get a good layer or coverage with the gel. On the positive side there was no taste and you do not need to rinse after use.

[This review was collected as part of a promotion.] Crest Whitening Emulsions On the Go is one of the easiest whitening products I've ever tried. No trays, no messy strips, no lights, no anything crazy. You just smear a little on and leave it alone. You don't even have to rinse. It's super easy. I've been using it for a few days and I don't know that I see any difference yet, but it's really easy to use and maybe it's one of those things that takes a while. I'm sure some people are wondering about the flavor since this kind of just chills on your teeth for a while. It's not very noticeable. It's not bad. It's just... kind of there. I have a sensitive gag reflex and this didn't make me gag at all.

[This review was collected as part of a promotion.] I was so glad that I received this in the mail to test. I had used it and it worked great. I was looking for something to work better on my teeth than the product that I was already using.. This product is what I needed.

[This review was collected as part of a promotion.] I was skeptical at first to try this cause like others I have tried & none have worked but I am really impressed with this! Easy to use & really whitens my teeth. Very happy with this product & will be buying more.

[This review was collected as part of a promotion.] I absolutely love this product! It goes on quickly, easily and cleanly! I have been using Strips for a while (off and on) and they can be really difficult to deal with, plus they always make my gums sensitive. There has been no sensitivity at all with this. I have used it everyday for a couple of weeks now and my teeth look great! I love that I could use it up to 4 times a day and get even better results. It's also really nice that you can "paint" it on and leave the house- just don;t eat or drink for 30 minutes. No gllopy mess to clean off your teeth and no weird taste. I am buying this for the whole family.

I love this product. I have pretty sensitive teeth and this does not hurt me like other whitening products. I also really appreciate how quick it is and that I see real results, no time sitting around waiting for it to cure or anything. I know it's a little pricey but highly recommend!

[This review was collected as part of a promotion.] The product is easy to apply and it stays well. After 1 weeks of use, my teeth are a shade lighter. There is still a lot of product left so hoping for more whitening power. It goes on easy and has its own applicator.

[This review was collected as part of a promotion.] I'm not one to typically use whitening stuff in my teeth, but I figured it couldn't hurt to try it. The application process was really easy. It was a mess free process. It didn't leave a nasty taste in my mouth or anything. I will definitely continue using this as needed.

[This review was collected as part of a promotion.] Seriously. I was so leery about this product because they ALLL say whitening but this stuff actually works! And it doesn't make my teeth hurt. I have literally tried every whitening product available and this is it. This is exactly what I've been looking for for years. It's quick, actually works and doesn't make my teeth sensitive. I AM IN LOVE. i will be buying this over and over. A+++