I got my moneys worth when i purchased this item. this tissue is the right amount of softness on my bottom and it is strong and not rip and mess my fingers like some other toilet tissues, it also doesn't clogged the toilet.

I have a sensitivity to all TP and this brand is all I can use. Yes, they may be more expensive, but if you’re sensitive “down there” as a female you gotta use this brand.

I really like how soft this TP is but sometimes it seems like it tears too easily. I usually prefer TP from Sam’s or Costco but we aren’t sure if we’re going to keep our membership at those clubs now that we don’t have kids at home and yet I’m struggling with finding TP that equals the quality of the store brands at Sam’s and Costco. This is close but not quite there…especially with the value for the money.

For now, this is my go to brand for fairly decent “soft” 2-ply at the best price. It isn’t the softest and I use a LOT (I have issues). I try to compare brands by the price and total square feet per pkg but some brands/companies of LATE have decided to omit the “area” calculation off their packaging labels so a consumer cannot calculate true price to accurately compare.That’s a bit of MBA cunning on some companies’ part that I HAVE noticed and I do NOT appreciate. And the roll width has mysteriously shrunk over time as well. I’m having a new home built and I’m putting a Toto toilet in the bathroom. With the price of TP it’ll pay for itself within the first year! Easier on my body and no more plumbing problems with the Toto low flow so it will be a win-win-win. Screw toilet paper!

i came here to say i only use this purple soft one and it NEVER tears. i usually wipe multiple times with other papers cause i feel like they just arent cleaning enough. the texture of these i feel cleaner and the softness isn't affected by durability.

I gave this tissue a go, while it is strong and absorbent, it is not soft. It will chafe you in places you didn't know you could chafe. Don't even try to use it to blow your nose during allergy season. I usually purchase quilted northern, but this boasted about softness, large rolls, and more rolls per package at a cheaper price, so I thought I'd give it a try. Big mistake. The roll size in comparison is so much smaller than quilted northern. I can't afford many luxuries in life, but I refuse to buy cheap tissue paper. I have included a picture of the difference in size between the two brands. The bottom is the quilted northern. Both brands are triple ply.

You are getting less paper now for a way higher price than during covid. See my pictures during Covid the package said 24=96 had 24 rolls with 284 sheets per roll and I paid $15 plus tax. I bought the same today 24=96 rolls HOWEVER there are only 244 sheets per roll paid $18 plus tax on sale reg $23.

I’m a long time Cottenelle customer and will be finding a new toilet paper. The softness and thickness have been declining for quite sometime. My most recent purchase has disappointed me and is so stiff and scratchy like using a paper towel instead of toilet paper. So disappointed!

We originally used a different brand of toilet paper. 🧻 But, I had noticed that they had made a change in the making of their product. Unfortunately, I’m highly allergic to a lot of products and sadly the change severely affected me. So, we decided to try Cottonelle brand. (Ultra Comfort) Absolutely no issues at all! 🙂 It was so very soft %26 gentle! We loved it! It was then decided to make a permanent switch! Thank you, Cottonelle for making such a wonderful product that I’m able to use! 💜🧻 I also use your flushable wipes, as well. I highly recommend!! The hubby %26 I both love them!! 😊

I constantly purchased this product for years, and I have noticed a steady decline in quality over the past year and a half. At first I thought it was just a bad batch or lot. Months later I bought another from a different location and the quality was even worse. so much for the Mega Rolls and its not Ultra strong anymore. They will lose business by making an inferior product, while charging a higher price.