Thank you for sharing your encounter with our Safeguard Hydrating Hand Wash with Notes of Coconut. We're sorry to hear that you and your family were left feeling itchy. That's not the kind of experience we want our consumers to have and we are sure this may have been frustrating for you all. We'll be sure to address this with our Health and Safety team. Safety is our highest priority and we have made it our duty to test our products thoroughly, ensuring they are safe when used as directed. However we understand that some consumers may have personal sensitivities and cannot tolerate a specific formulation or ingredient. If you all haven't done so already, we ask that you discontinue from using the product. When you have the time, we ask that you please write to us through our Contact Us page so we can better assist you.