[This review was collected as part of a promotion.] The product was fine but it didn’t give any long term whitening effects. It was normal toothpaste and cleaned my teeth but wasn’t anything special. Abigail

[This review was collected as part of a promotion.] This toothpaste is a new fav! It makes my mouth & teeth feels so clean! It’s very refreshing & the freshness last a really long time. My teeth have started looking whiter for sure!

[This review was collected as part of a promotion.] Colgate Total Active Prevention Whitening Gel definitely helped to whiten my teeth! It was easy to use. From a brand I trust with total active prevention. Colgate keeps my teeth healthy and clean!

[This review was collected as part of a promotion.] It’s just your typical toothpaste. I’m not sure I saw any whitening happen. It does freshen breath though and easy to use.

[This review was collected as part of a promotion.] It has a great taste not too strong but strong enough to give you great breath. I have used it for a week and my teeth look whiter. Comes out of tube easily without any mess.

[This review was collected as part of a promotion.] The toothpaste is great tasting & am starting to notice my teeth getting whiter. I will be buying this again. Thanks

[This review was collected as part of a promotion.] I was happy with this product. The flavor was not too intense and I liked that. Made my mouth feel fresh for a long time.

[This review was collected as part of a promotion.] love it! the taste, the freshness afterwards, it’s great. colgate products are awesome. will continue to use and purchase after this one is finished. even recommended to my mom and sisters.

[This review was collected as part of a promotion.] I really liked the taste of this toothpaste and the way that it whitens your teeth. I would highly recommend it. Try it for yourself and you will see what I mean.

I don’t like the recyclable tubes they are using.