[This review was collected as part of a promotion.] I have officially replaced the toothpaste I have used for many years after trying this product. It has the whitening effects I am looking for, tastes great, and has a perfect consistency.

[This review was collected as part of a promotion.] It has a great taste not too strong but strong enough to give you great breath. I have used it for a week and my teeth look whiter. Comes out of tube easily without any mess.

[This review was collected as part of a promotion.] It’s just your typical toothpaste. I’m not sure I saw any whitening happen. It does freshen breath though and easy to use.

[This review was collected as part of a promotion.] Loved this toothpaste. I felt a huge difference in the clean feeling in comparison to my typical toothpaste. I may be making a switch next time I need some!

[This review was collected as part of a promotion.] love it! the taste, the freshness afterwards, it’s great. colgate products are awesome. will continue to use and purchase after this one is finished. even recommended to my mom and sisters.

[This review was collected as part of a promotion.] I really love how this toothpaste workes. It makes my mouth feel so fresh and clean. I could notice a difference in how white our teeth were after just a couple of uses. This is our new go to.

[This review was collected as part of a promotion.] I have always liked gel toothpastes so I had a feeling I'd like this one- Ans I was right! Super minty but not over the top. Kept my breath/mouth fresh for hours. Really liked it!

[This review was collected as part of a promotion.] I really liked this toothpaste. It foams up nicely while brushing and leaves you with long lasting fresh breath. Great product for a great price.

[This review was collected as part of a promotion.] This is a great brand of toothpaste. It worked very well for me and my family and we all love it. I will definitely be buying more of this. Highly recommended, great clean, fresh breath.

[This review was collected as part of a promotion.] Love this toothpaste. Left my mouth feeling very clean and fresh. Helps with the stains and I noticed a difference in my teeth color.