Bought both, regular and decaf. Flavor and aroma is good. I did some research and the process used to process these is top of the line. Freeze dried and the decaffeination is also the best method to conserve purity and flavor. These are real quality products and you cant beat the price for the quality and quantity.

This coffee has a rich, pleasant aroma that smells like freshly brewed beans. Despite being decaf, it still delivers a satisfying flavor. The quality is excellent—great value for anyone looking for an aromatic instant coffee.

Quick and fine product...

Very good taste and has less caffeine than decaffeinated pod coffee. I get the coffee taste without the caffeine that my doctor recommended.

Definitely recommend love the taste same as regular coffee

I bought three bottles of this decaf a few months ago and my husband loves it as it is tasty and full of flavor compared to the other well known brands he has had for many years. It smells good and has no bitter taste whether you have it black or with a creamer.

Coffee tastes like brewed without the caffeine! Always sold out!

My mom swears by this coffee

For decaf it has a really good flavor

It doesn't taste as good as Nescafé.