My family and I do not like wheat bread, and some whole grain breads are dried out. We really like the soft and smooth whole grain white. Tastes great, is not dried out, and does not have high fructose corn syrup.

After discovering this bread 10 years ago it's still a main staple of my household. I never buy anything else. Once you try this you'll never look at other whole grain white breads again.

The loaf of bread was small. 16 slices instead of 20, like the bag indicates. One side of the bead doesn't have a crust piece. Making a person wonder who opened it and had there gruby fingers on it. So definitly not going to eat it.

What my family loves about this bread the most is the fact you can put this bread in the freezer and when it thaws it is just as fresh tasting as before.

I like this bread because it is soft and dense enough that you feel satisfied. I normally buy the store bread at another store but when i run out of that i buy this one.

We like to buy more than one loaf at a time, so the bread must stand up to being frozen and still be soft when defrosted. Passes this test with flying colors.

This product is advertised as "WHITE BREAD." It lists it's ingredents as 35% WHEAT! That is not white bread it is a wheat bread and as such it is not soft and it does not even taste good. It tasts like exactly what it is, WHEAT BREAD" !

I just had this bread for the first time last night and I don't like it at all. I order the Walmart 1.00 bread but they sent me this crap that is a dollar more then what I wanted.

usually very good, but today's loaf had strange brown areas in loaf and and partly misshapen - it was on bottom so it was noticeable until opened. Doesn't look good at all. I'll have to toss the loaf. Try to look at bottom of loaf before buying

Some store brand breads are a better value than this bread (cost less, more bread, taste better). The flavor is usually good however, the bread doesn't seem to be as moist as some grocery store brands.