Not good. I get they are trying to be Kings Hawaiian - however this fails miserably. The taste of this bread alters the taste significantly; and not in a good way. The taste of the bread has a chemical taste and not one that is natural or appealing. We love the plain artesano bread, however this new version is not a winner.

Same flavor as Hawaiian rolls but in sliced bread. Great for French toast or sandwiches

Great taste and sweet. Really taste the pineapple in the slices.

Bread was fresh tasting, thick slices, good price for 2 loaves

The best bread for any type of sandwiches in my opinion.

Good flavor

Yum

Great bread even frozen

Didn't care for this new purchase at all. The bread is very dense, the color is not appealing and didn't have much sweetness to it at all. Would not buy again.

My first time trying this bread and it was delicious and I will be buying it again.. Grandchildren wanted French toast so I tried this bread and it was a success.