Was previously in the tire business for over 20 years and wanted to go back with a Goodyear tire and they have successfully caught my attention with this great tire

These tires seem to ride fine. Traction is good. Noise is average. However, I'm irritated that I've put less than 5K miles on them and they have already gone from 11/32 to 7/32. For tires with a 85K warranty that doesn't seem very good...

I got a set of 4 tires for my SUV. The ride is very smooth. We have been getting a lot of rain lately and these tires have great traction in wet conditions. I'm happy I decided to get these. The price was right too.

I don't usually get excited about tires but I must share that I am extremely pleased with the Assurance MaxLife. The tires are extremely quiet and deliver a smooth ride. Highly recommend!

So far this has been great tire. Nice smooth ride and quiet on the highway. They maintain good traction while traversing my dirt road or mud road when we have heavy rain.

Kenny was very helpful in reviewing the pros and cons of various tire choices. He was knowledgeable about the tires and helped with explaining the different rebates being offered.

The store is always busy so it's never quick but they do give you great service and the products are very good. It's the only place I have my tires done

Even though I only had two new tires installed, I could tell a huge difference. These tires give a great ride, reduce road noise, and I can feel a sense of control that I definitely did not have with my old tires.

Low noise on the highway. I notice traction on wet pavement is significantly less than other tires I have owned. Tires slipped on acceleration and braking.

The tires are very nice and clean looking that makes my car stand out. Great tread and design. Hold well to the road even in Florida rain. I rated for winter as I find the tires dependable.