This fabric softener smells great. My clothes are soft and static free. This is very comparable to the name brand competitors but at a much more affordable price. I would definitely recommend this brand over a name brand based on quality, scent and price point.

I recently tried Member's Mark Liquid Fabric Softener, and I’m absolutely blown away by how fantastic it is! From the moment I opened the bottle, I was greeted with a fresh, delightful scent that instantly made laundry day feel like a treat rather than a chore. This fabric softener doesn’t just promise softness—it delivers it in spades. My towels came out of the dryer feeling like fluffy clouds, and my clothes were so smooth and comfortable that I couldn’t stop running my hands over them. What really sets Member's Mark apart is how long-lasting the freshness is. Even days after washing, my linens and wardrobe still carried that crisp, clean fragrance that makes everything feel luxurious. Plus, it’s incredibly easy to use—just a small capful in the wash, and it works its magic without any fuss. I’ve noticed less static cling, too, which is a huge bonus during these dry months. For the quality you get, the value is unbeatable. Member's Mark Liquid Fabric Softener has turned my laundry routine into something I actually look forward to, and I can’t recommend it highly enough. If you want your fabrics to feel softer than ever and smell like a dream, this is the product to reach for—hands down, a five-star experience!

I received my members mark fabric softener yesterday, used it right away, so at first, when I opened it, the smell was kind of strong, (I’m sensitive when it comes to scents)but I went ahead and tried it when I took it out of the washer. I could still smell the fabric softener, I put it in the dryer. And my clothes were very soft and actually smelled good. The price is right for the amount you get and this is something I’m actually gonna continue to purchase. I recommend this product

To start off with I think when you open the lid and start filling, it has a really nice smell. The clothes do seem like they are a little more softer when we washed them. I’ve only done a couple loads with it so far and it Seems good so far. But definitely the smell is what I like.

The fabric softener is a good value for the money, Clothes smell fresh and not overpowering even after several days in the closet and drawer. Clothes are static free with is a huge plus. There was no issue with distribution and left no heavy spots on the clothes.

I used to use Downy softener for years but it started leaving spots on my clothes so I stopped. I received this sample to try and loved the smell and how soft it leaves our clothing and I have not noticed any spots on clothing. I will buy this product again.

So far, so good! I am typically not a liquid fabric softener user but I think I could be persuaded to change after trying this product. It smells REALLY good, the clothes are coming out just as good as when I use a fabric softener sheet and so far no one in my house has complained!

Works as great as other high value brands. This is just $9 and smells great. I mostly use it with quilts that I wash every week and they are so soft after wards. Amazing product by members mark. I also use this with my branded clothes and it doesn’t harm them.

I honestly stopped using fabric softener years ago and was given a chance to try this out. The texture is what you would expect and the smell is nice. I have tried this with the loads I have washed since getting this and think it again smells nice and works well but even after all of these years I don't think I would go back to using fabric softener. Sorry Sams :/ I will stick with my fabric sheets and vinegar.

I recently picked up the Member’s Mark Fabric Softener from Sam’s Club, and I’ve got to say—this stuff is a hidden gem. You get a huge jug for a fraction of what you'd pay for name brands, and it really holds its own. Scent: The scent is clean and fresh without being overpowering. It lingers nicely on clothes, even after a few days in the closet. I’d describe it as light floral with a bit of a "just washed" vibe. Softness: Clothes come out of the dryer feeling noticeably softer. It’s especially good for towels and bedding—super fluffy without that greasy or coated feeling some softeners leave behind. Performance: No static cling. No stiffness. It even helped reduce some wrinkles on my cotton shirts. A little goes a long way, too—one bottle lasted me a couple of months. Value: For the price and size, it’s hard to beat. You get bulk savings without sacrificing quality, which is kind of the whole point of Sam’s Club, right? Bottom Line: If you’re looking for an affordable, effective fabric softener that gets the job done and smells great, the Member’s Mark brand is definitely worth trying. Highly recommend for families or anyone doing big loads of laundry on the regular.