I personally do not like the flavor of turmeric, but at my husband's request, started adding to eggs, beans, vegetables and soup for the health benefits. (He read that it helps fight inflammation.) This Member's Mark brand is organic and probably better than non-organic. I have been using for a while now -- who knows if it has actually benefitted our health but it certainly has not caused any harm and I can't even taste it in the mix of other flavors I use in cooking!