Sadly I agree, the rate of this batch of Folgers Classic i bought for Thanksgiving tastes completely different. And by different, it's....off. it could be a singular incident but it shakes my consumer confidence and opens me up to the possibility of changing brands. It's just that bad. Folgers, you may be saying nothing changed, but i trust my gut and my tongue. Especially when others are telling me I'm not wrong. You need crisis comms on this. Interesting study in whether branding or packaging is completely or partially responsible for consumer perception.

I don't know what has changed in the process but I used to love the smell of myfreshly brewed classic roast. Over the past few months the coffee just smells bad. I am now in the process of trying different brands because the smell and taste is not what I want.

I have been drinking Folgers since I was a young boy on a small goat farm in california. If you wanted to stay warm, this was what we had. from that time on, I grew to appreciate how good Folgers really was, and drink it daily still. When I pull off the seal of a new can of coffee, the smell takes me back to those cold mornings on the farm. I own a large company in Los Angeles now, and we only use folgers coffee for our company. Thank you for all the years of great coffee!!

I have been drinking Folgers classic for years and my favorite part was opening a new canister and smelling the fresh aroma of the coffee. The last canister I bought smelt burnt and tasted different. Made my stomach hurt. I took it back to the store thinking maybe it was just this can. The second one I brought home, same burnt smell. Something has definitely changed and I want the old recipe back!

I like coffee but on this occasion it was not what I expected since the coffee is too strong even with a little milk it does not reduce its strength or acidity, reducing the amount of coffee in the coffee maker for one cup does not work since It is too strong!!

Within the last two months I can tell the biggest difference in Folgers coffees. I've drank Folgers for 35 years. You have changed the recipe. It doesn't smell as good or taste as good. I have purchased at different stores thinking I got a bad batch, NOPE, not the case. I'm not sure what's going on but I miss my OLD Folgers.

My grandmother used to brew this same coffee. I am now a middle aged man and I have had all kinds of coffee from super expensive small batch custom roasted coffee to generic brands. I like a cup of coffee to get me going and a lot of the fancy arabica blends don't do much for me. This coffee tastes great and is well balanced but also has a nice boost of energy. It has the signature Folgers coffee taste but it is not overpowering. I am not usually a fan of medium roast coffees but I really like this one. I actually bought this because they were out of stock of the Black Silk which has become one of my favorite coffees but I think this classic is going to be a regular part of my rotation. I like the french roast, black silk and now the classic. Really you can't go wrong with any Folgers blend. The quality of Folgers coffee in general in my opinion has gone way up from the past making gourmet type coffees a nice thing to have once and a while but for my coffee drinking needs Folgers is it. If they can continue to deliver the smooth balanced taste, fresh roasted quality and decent price I will continue to be Folgers customer for a long time!!

I started drinking Folgers during WWII. As a small child of about 6, the only milk we could get with our ration stamps was powdered. The only way I could drink it without getting sick to my stomach, was to add a little Folgers. For me, there has never been another brand of coffee. We used to have a Folgers in my city until a couple of years ago. I loved going by it and smelling the aroma of the coffee as it was roasting. Folgers has been a part of my life for almost 70 years and will be for whatever time I have left. Thanks Folgers!

I have been drinking Folger's coffee since the 1980's when there was but one grind and it came in a steel can. I always loved it as it had a nice clean "bite" to it. My sole wish was that the current iteration was as good as it was earlier. I am a self-avowed coffee snob and have been drinking it straight up and on the strong side since I was a teenager.

I grew up in a “Folgers Only” household and can spot the distinctive aroma anywhere. One of my absolute favorite smells (other than waking up to a fresh pot brewing lol) is when you first open a can of Folgers and smell the aroma of fresh grounds. It ranks up right there with fresh cut grass and a freshly bathed, newborn baby!! Unfortunately, over the past year or so the quality has seriously diminished. The aroma coming from the coffee pot while brewing is almost negligible and the grounds in a just opened canister smell identical to the old ones at the bottom of the old canister. I’m not sure if the company has resorted the cheaper quality ingredients or if quality control is just really lacking. Either way, it’s just not the Folgers I grew up on. The fact that Folgers insists on raising prices every few months makes me wonder what exactly I’m being charged extra for. It seems at this point, they’re getting all the “extra” and before long, I’ll be able to get a better cup of coffee at the corner gas station.