Very Firm and holds its shape. We use these to prop up a little in bed or as body pillows.

Just love these pillows , they are great

Very comfortable pillows. I ended up returning to purchase more sets.

Best pillows ever an exceptional buy, love, love,love them

Great pillows, soft but firm

Love these pillows! I sleep so much better now and they were a great price to boot!

the pillows are firm and large, I am enjoying sitting up and watching TV.

Not as firm as I was hoping

The best pillows ever. Even betterthan the forty dollar "my pillows" that we loved for years.

Love how comfortable they are