Follow-up: Had these on Audi Q7 for close to a year now. First Winter it snowed 20" in a day, and my Q7 had no issues making like a snowplow on these tires (Quattro AWD!), whereas my son's F-150 4X4 couldn't even make it out of the driveway on a set of new-ish A/T tires from Ford dealer.
Most tire shops will overfill these tires when mounting or servicing them, and alignment shops do the same thing; my car has only one recommended pressure on the door jamb (B-pillar) and it's for the MAX vehicle load on the factory tires. I have to specify at every service visit/alignment my preferred tire pressure (36psi) for everyday driving. According to research on Tire Rack, the max load carry rating is achieved at 42psi on this particular tire, no doubt due to the heavier-duty construction, but it will ride rough if you aren't carrying a load or towing, etc., at that pressure level.
The alignment shop put 44/49psi based on the B-pillar max-loading pressures noted for the factory tires it no longer has, and they didn't ask prior to changing my tire pressures to significantly higher psi settings front/rear, which were inappropriate for this set of Cooper Disco A/T tires.
Be vigilant out there. Discount Tire mounted these for me and set them up with wrong tire pressures in them based on B-pillar limited info. For my car anyway, you have to open the owner's manual to see what the 'normal' driving psi is supposed to be, as it is not on the B-pillar.