The pillow is definitely firm. As far as the cooling claim, that is totally false and couldn't be any further from the truth. 100% disappointed. Will be returning

Terrible.uncomfortable. Don’t buy this pillow

Too hard, it hurt my neck

By far this is the BEST pillow I have ever bought

[This review was collected as part of a promotion.] Received in exchange for review. I was worried when I first opened this pillow at how firm it is, but it has to be one of the best ones I have ever used. It stays cool and supports my head and neck way better than any fluffy pillow I have ever owned. I haven't woken up with neck pain since I started sleeping with this. Thank you

[This review was collected as part of a promotion.] This is the first time I've used a cooling pillow. It is amazing to.see how cool it feels on my face. I've found its firmness and the cooling factor to be wonderfully soothing when I have a headache. I love the soft gray casing, too!

[This review was collected as part of a promotion.] Zinus cooling memory foam pillow is very great quality. This pillow will last a long time. The pillow comes with a soft, removable washable cover, which I really appreciate. The pillow is designed to absorb moisture, which then triggers a cooling effect. For myself, I find slightly too high and firm. The cooling technology is very cool. However, I don't sweat on my head when I sleep, just the rest of my body. I gave the pillow to my teenage son, and he enjoyed it. So it is all about preference.

[This review was collected as part of a promotion.] The foam pillow is definitely worth trying. It is exactly as described, wrapped in plastic. It pops up when opened; wait approximately 24 hours for the smell to subside, and it takes its shape. I didn't detect any odor after the waiting period. The pillow is soft, comfortable, and provides ample neck support. Its versatile shape enables trying different sleeping positions. The fabric is designed to absorb heat and sweat, ensuring a comfortable sleep without overheating. Highly recommended

[This review was collected as part of a promotion.] Upon receiving this pillow my husband immediately liked it so I gave it to him to try. He told me that he had a great night. Sleep and that the pillow was extremely comfortable. He has shoulder and neck problems from his job, and an old accident. But he woke up feeling better than normal after sleeping with this pillow, for me thats a win.

[This review was collected as part of a promotion.] Recently gave the Zinus memory foam pillow a try, and it's been a sleep upgrade! The neck support is fantastic, and I wake up pain-free, no matter my sleep position. The memory foam adapts like a dream and it doesn’t feel hot. My only wish is for the cover to be waterproof. I know It's a beauty sin to sleep with damp hair BUT sometimes at the end of the day I'm too tired to dry my hair completely. Still, highly recommend for a restful night's sleep!