I use it on the weekend just to unwind after a long week. The smooth flavor is so soothing.

Are used to just drink Jack Daniels but now I only drink Jim Beam Black

This bourbon can hold its own against bottles costing 10 times as much.

Since my first taste of Black Label it has been my drink of choice.

What a revelation! Great bourbon for the price. Sipping this after a long day at work is a joy.

Best bourbon available in Canada for the $30 range. Tons of flavour, easy to mix or sip!

In a glass, on the rocks. It's the best

Wow! Being a "Jack" girl, I was so pleasantly surprised at the smooth sweet taste. Thanks Jim!

On the rocks or just a splash of water! Anything else is overkill!!!

Doesn't have the sting of the original, but that makes it even better! Excellent on the rocks.