This is a wonderful pillow. It is firm enough not to flatten but soft enough to move with your head and keep you comfortable all night long. I replaced the old pillows with this one.

I was a bit skeptical about all the features this pillow claimed on the packaging. However, after sleeping on the pair I purchased, it’s clear that it’s as comfortable and functional as listed. This is a very high quality pillow for the $. Well made. Excellent materials and stitching. Supportive, but not aggressively firm. Best of all it is, indeed, cool. If you like memory foam, you’ll love this pillow.

Much better than Serta memory foam pillows

Good affordable memory foam pillow

My husband loves firm pillows, and this has become the only pillow he will sleep with. It's firm but also stays nice and cool when he's sleeping.

I am completely impressed with this pillow. I wake up pain free and refreshed.