These pillows are nice and firm, but not too firm. We sleep well with these pillows.

Sleep great with this pillow. Got rid of the upper shoulders and neck pain.

This pillow presents as high quality in appearance and performance. It is supportive while still soft enough. The cooling feature is a nice touch. I tend to sleep with multiple pillows in any random placement and this pillow has pleasantly incorporated well with the others in various stacking arrangements. Standard pillow cases easily fit without any stretch or stuffing. This is my second time trying a memory foam pillow and this one is definitely a keeper.

Very comfortable. The only downside is the pillowcase easily slides off while I'm sleeping. Just need to use one with a zipper.

I’ve been shopping for pillows for years and I could never find a good pillow like the one I have I couldn’t tell you how many pillows I bought that went to waste. I recently got this one and I’m super happy with it. It’s nice and firm. it keeps its rigidity and your head doesn’t sink in to the point where you pretty much don’t have a pillow. I really recommend this pillow it keeps your head upright in the perfect position most pillows feel good in the beginning, but throughout the night, your head sinks in and the sides of the pillow comes up and covers your face. This one doesn’t.

Perfect does not sink but still soft.

I like the firmness. Not as cooling as I would like.

I've been searching for a pillow that is comfortable and I hit the jackpot with this one, it REALLY helps me to sleep well

I love this pillow. I need a firm pillow to hold my head and support my neck, this pillow is worth more than 20.00

This pillow replaced my old TempurPedic pillow. I was skeptical that it wouldn't measure up, but I absolutely love it! Its just the right height and firmness for me. I could not be happier.