There's a lot of personal preference when it comes to pillows but I love this one. I've tried so many types of pillows, including expensive ergonomic ones. This one has been my favorite. Usually a memory foam takes me a long time to get used to (needing to ease into it with a pillow you're used to) but this one I slept on from night one and and two weeks later, bought a second. You also can't beat the price! I let it air out of the packaging for a day just in case as I'm very sensitive to smells but I didn't notice anything. Seems to be very good quality.

I was curious about this pillow after reading the reviews. It is small, and it hurt it to be a little thicker because it can be compressed easily, it's soft. But it did help my neck. Maybe I was given one (i picked up) that had already been returned and this is what they are like after being broke-in. I'm going to have one shipped and see if it's any firmer. But I'm happy that it helped.

I love this pillow. It's soft yet supportive and it's very affordable compared to my old Tempurpedic pillow. I have no complaints.

This is a wonderful pillow. It is firm enough not to flatten but soft enough to move with your head and keep you comfortable all night long. I replaced the old pillows with this one.

I was a bit skeptical about all the features this pillow claimed on the packaging. However, after sleeping on the pair I purchased, it’s clear that it’s as comfortable and functional as listed. This is a very high quality pillow for the $. Well made. Excellent materials and stitching. Supportive, but not aggressively firm. Best of all it is, indeed, cool. If you like memory foam, you’ll love this pillow.

dosen't change shape I love it

Much better than Serta memory foam pillows

Good affordable memory foam pillow

My husband loves firm pillows, and this has become the only pillow he will sleep with. It's firm but also stays nice and cool when he's sleeping.