This is my first memory foam pillow. The pillow itself, is firm and heavy, yet soft to lay on. I find the pillow very comfortable for back and side sleeping. It is supportive of my head and neck. With traditional type pillows, I was always switching up depending on my sleeping position. I would also crunch up pillows under my neck for support. I dont do that with this memory foam pillow. Nor have I needed to switch up to a different pillow. I find myself sleeping through the night without tossing and turning and without neck pain. The pillow does have a cooling effect to it. I have not had to flip it to find a cool side, as I have with traditional pillow types. The thickness of the pillow is just right. It is not too thick nor too thin. The removable and washable zippered cover is a added plus for the pillow. I did purchase online two of these, King size, sight unseen and am very pleased with my purchase.

Excellent

Good quality.

Very comfortable

Comfortable Pillow!

Great pillow, very firm.

this pillow is very soft and comfortable. excited to get a good night's sleep.

comfortable and cool

I've been searching and trying so many different memory foam pillows, trying to find one to replace my way-too-old last one, and had all but given up. I'd settled on one that was, I thought, as close to perfect as I was going to be able to find, but it wasn't the greatest and I had started to develop neck pain. I also have extremely sensitive ears to any pressure, and it was pushing the limits on that, as well. I saw this pillow in my local club and felt it, them read reviews online. All I can say is I'm glad I felt it in person or I might not have bought it, based on many people describing it as "firm"! Let me just say, this pillow is NOT firm by memory foam standards at all! But it also keeps it's shape, doesn't go flat, and provides just the right amount of support for my neck and shoulders. I'm a side sleeper. As soon as I laid my head on it the first night, I knew I'd finally found it! So very soft and comfy, I'm pretty sure I said "ahhhh" out loud several times that night. I absolutely LOVE this pillow! please don't ever stop making these!

My wife loves this pillow