This is a seriously comfy pillow! I use it when I sleep on my side, but not when I sleep on my back. I really like a thinner pillow when I’m on my side, and this is the perfect one for me! I also love that it stays cooler, especially since I have a ceiling fan. I am a hot sleeper, so this has been perfect to keep me from waking up with a sweaty face! It's also really nice though, that if I am running cold, I can just flip it to the other side, and it won't feel so cold anymore! IMO, you pay for what you get, and in this case I think you are getting more than what you pay for! This same pillow, in a furniture store, is easily $100 or more. In that sense, I think this pillow is a really great deal! I would absolutely Recommend it!!

In the beginning I wasn’t fully sure about this, I have never had this kind of pillow. My first week was weird to get used to, but as soon as it settled…OMG, I won’t get any other style anymore, it feels so firm and soft at the same time, cool, lightweight…I am 100% confident I made a big move getting this pillow

I have been sleeping on this pillow for a month now. I honestly have no complaints about it. It has a great balance between firmness for support and softness for comfort. I would like it to be a bit larger so it fits my pillow cases better and covers the whole half of the bed, but thats just a personal preference. Its not listed as a king size pillow so the size makes sense. Not sure Ive noticed a cooling effect but that could be because of the quality of my pillow case. I also like it has a washable cover to it.

Pillow is not too firm and holds it shape. This pillow has good support did not lose its shape. I have bought pillows that don't hold shape and are too firm, but this one is just right. I would recommend.

I love this pillow. I need a firm pillow to hold my head and support my neck, this pillow is worth more than 20.00

Extremely comfortable for those who need a firm pillow that fits your head and neck needs. My old pillow was giving me headaches every night; this pillow alleviates that, leaving me feeling refreshed and rested the next day. 😊

I had to go buy this pillow once I saw it was available in the club, I love my other similar pillows from Sam’s the solid memory foam and the washable cover and they stay firm.

This is a very soft yet firm pillow. My kids truly enjoy this pillow for its true softness, We’ve had it for a few weeks and it has not lost its form at all. Overall a great bang for my buck. Great size and not too heavy either

This pillow replaced my old TempurPedic pillow. I was skeptical that it wouldn't measure up, but I absolutely love it! Its just the right height and firmness for me. I could not be happier.

The pillow is very much like other memory foam pillows. It seems to strike a good balance between being firm enough to support my head yet not pushing back so much that it causes my neck to ache. The cooling effect is nice.