The pillow is firm but comfortable. I roll around in my sleep and most pillows only feel comfortable sleeping certain ways but this pillow is solid enough that it doesn't bunch up when I'm on my back and is soft enough for sleeping on my side and front. Best pillow I have tried.

Pillow is firm and well made. The cover is removable and washable with a good zipper. If you are concerned about smell/off gassing common with memory form, this worked well for us: remove zipper and internal covers and turn them inside out. Set the pillow where it can air out on all sides (we set ours on a chair - see attached picture). We flipped covers and pillow several times for one week. The cover and memory foam both include cooling features and that worked well also. We like firm pillows, and this one if medium firm but not heavy or hard. Well priced pillow that performs as designed with desirable features.

I've been searching and trying so many different memory foam pillows, trying to find one to replace my way-too-old last one, and had all but given up. I'd settled on one that was, I thought, as close to perfect as I was going to be able to find, but it wasn't the greatest and I had started to develop neck pain. I also have extremely sensitive ears to any pressure, and it was pushing the limits on that, as well. I saw this pillow in my local club and felt it, them read reviews online. All I can say is I'm glad I felt it in person or I might not have bought it, based on many people describing it as "firm"! Let me just say, this pillow is NOT firm by memory foam standards at all! But it also keeps it's shape, doesn't go flat, and provides just the right amount of support for my neck and shoulders. I'm a side sleeper. As soon as I laid my head on it the first night, I knew I'd finally found it! So very soft and comfy, I'm pretty sure I said "ahhhh" out loud several times that night. I absolutely LOVE this pillow! please don't ever stop making these!

My husband loves the new pillow. He says he slept GREAT. COOLING AND COMFORTABLE.

I love this pillow. Not having a sore neck when I wake up and it has a cooling feel to it.

Great pillows and they have definitely helped my sleep...

Good pillow like the way it feels.

This pillow was too firm for me. But my husband loves it.

Great support for head and neck. The gel is fairly firm and feels really good.

Excellent product l recommend 💯 is very good for sleeping well