I would consider this pillow a firm pillow. It does mean however, that the pillow is not soft. It still is. This is not a memory foam pillow. However, It does adjust to the contour on your neck, shoulder, and back. I would make sure that nothing below the shoulder line/level should be on the pillow before I fall asleep-- or else it cause in some soreness in the morning. After several nights using it, I can say that this has helped with clavicle soreness on the nights when I sleep more on my side than my back. This has been an issue for me for years. I am glad I discovered this pillow. This is a comfortable pillow and it is now my preferred pillow especially compared to the regular pillows available from department stores.

This pillow is the BEST! I’ve tried several pillows and still had neck and shoulder pain. The first night sleeping on this pillow it was the best sleep I’ve had in a very long time. I didn’t have any neck or shoulder pain the next morning. Loved it You will have the best sleep ever and wake up well rested. And not heavy at all like other memory pillows.

This gel memeory foam pillow provides the best support for any sleeping position. It forms to your neck structure and is supportive all through the night. The cover is easily removable so keeping the pillow clean will be an easy feat. This pillow is one of the best ones I've used to date!!

This pillow somehow gives firm yet plush. You don’t entirely sink into it, it kind of shapes your head. My husband is the guy that uses 3+ different pillows to get his perfect pillow. However he does not have to do that with this pillow at all. So in that case, it’s great!

This Member's Mark pillow is fabulous. It is soft to the touch and the gel has just the right amount of give vs resistance. I enjoy sleeping both on my back with the back of my head on the pillow and also on my side with the side of my head on the pillow. Both ways it is very comfortable. I feel like I am sleeping at a luxury hotel every night.

This gel foam pillow seems made of high quality material. It has a removable case which can be removed for washing. The pillow is firm, but really comfortable. It provides great support for my head and neck. It molds nicely around my head but springs back well after use. It is large enough to fit the larger pillowcases. The cover was treated with an anti microbial to help prevent growth of bacteria. The foam is cooling foam.

This pillow is amazingly comfortable, it is heavy but not hard, it keeps cool all night, and adapts perfectly to the shape of the head. I have been using it for a week and it has worked perfectly for me, will soon be purchasing a second one. Definitely recommend.

This pillow finally came in and glad that it did. Very soft and works amazingly. The cooling pillow is great I have had body cooling body pillows but I’m happy with this nice regular sized one a lot more because it is the perfect size and doesn’t hang off the bed when I’m sleeping.

I've dealt with neck pain for a few years now so I am always looking for a solution. I saw that the Member's Mark brand was releasing a cooling memory foam pillow and I immediately got excited. We already use the premier collection in our bedroom just not the memory foam. Instant relief after the first night of use! I love that the pillow keeps it's shape after a night of me resting my head in it. Another great product from MM.. I see future gift for my wife, thank you!

This pillow is great for anyone that wants a firm pillow to keep the head up. It is still very soft and cool to lay on though. It is very comfortable overall and I would recommend it highly. The only slight draw back to it is that it comes out of a pillow case very easily.