As other reviewers have said— it is chunky. Which, excluding cheeses, is not a quality one looks for in dairy products.

So I like this drink, it does have a hint of Fruit loops with a milky taste and consistency. Probably won't purchase it again. But it was cute

I really wanted to like this product. It starts out with the flavor of fruit loop flavored milk, but ends with a heavy chemical taste. I tried 3 different bottles, room temp to chilled, same result. Had to return them. Not my "cup of tea".

I have had every protein shake on the market. This is hands doewn the best I have ever had. Taste exactly like your milk from fruit loops. No after taste, not chaulky, and very creamy. DELICIOUS

This shake is WAY too sweet, has a weird chemical taste to it, and no matter how much shaking I do, there are weird chunks floating around in it!! I will never buy these again.

I just bought this product for the first time this week and i absolutely love it! Whether at work or after the gym this is the perfect easy way to get protein in that actually tastes good!

It does taste identical to Fruit Loops. However, out of 12 people in my office only 2 found the taste bearable. It went too far in the fruit loops where you get bombarded with artificial flavoring. Not Good,

Couldn't pass these up in addition to my premier protein. Surprisingly these have more vitamins per serving than the premiers. Drink is smooth and reminds me of fruity pebble milk. I will buy them again.

This stuff is terrible and I'm having to choke it down as to not waste $30. Too sweet and leaves a bad after taste. I was looking for something to replace me beloved Strawberry Fairlife... which you have failed to restock. This is not it!

Really smells like Fruit Loops cereal milk. The taste is just okay. Not exactly what I expected. It is chunky at the bottom though and I shook it vigorously. The lumps are very off putting. Probably wouldn't purchase again.