The crumb is what you would expect for brioche but this is a cloyingly sweet bread. In fact, sugar is the third ingredient, right behind flour and water. Also, there are no eggs in this bread. Brioche is supposed to contain both butter and eggs. I should have looked more closely. I will not purchase this again.

After being disappointed at the quality of groceries since Covid, it was nice to find a quality bread. A bread that takes you back & gives you the bouncy texture, size & big bite capability. Highly recommend.

My family loves this style bread! Soft, slightly sweet and slices are thick. Great for French toast, toasted/untoasted sandwich. Yum. My 18m old love this as toast and butter for breakfast. Please keep a contract with them to keep selling!

Sam's club - PLEASE don't stop selling this bread! Our whole family loves and even eat the heels- sooo good!!

Since they took out butter bread