it is ok product.

It specifically says on the bottle "No Coumarin", so there's that issue cleared up. You have wine snobs and food snobs, & so I suppose there are vanilla snobs. No, this is not 'real' vanilla. This is imitation vanilla & in these times of very high, insane almost, prices of vanilla, this is a great substitute. I used it in my buttercream frosting & while it doesn't taste like my normal bourbon vanilla that I'm used to using, it is pleasant and works well.

Is it 100 % pure vanilla extract? No and it doesn't claim to be, clearly says it is a mixture but at this price, who would expect it to be a pure extract? It DOES indeed contain some pure vanilla extract. But expecting it to be 100% pure with as high as prices for vanilla have soared, now that's laughable. But it is a great extract blend for sure, much better than most others at the market. Don't be mad and write a negative review because you paid $5 bucks for a huge bottle and. You feel cheated because you thought you were entitled to a pure vanilla extract. If that's you, you need to read labels carefully and use Logic that the price and size don't coincide for pure extract. This isn't 2010 when prices for vanilla were so much much cheaper. With that being said, I highly recommend trying it and judging it for yourself.

Love the flavor. One of my go to’s, even though it’s a blend. Hey

delicious tasting vanilla flavor!

This is real vanilla mixed with imitation I will use it but will not repurchase

If you've ever had real Mexican vanilla you'll know this isn't it. It doesn't have that delicious Mexican vanilla smell. but it's adequate for everyday use

I have purchased this vanilla from Sam’s Club several times now. Love the flavor in my baked items. The prices is outstanding. Great value for the amount in the bottle.

I brought this because the reviews were great but PLEASE DON’T BELIEVE THE HIPE ... I PUT SOME IN MY ICING AND IT DIDNOT TASTE OR SMELLED LIKE VANILLA NOTHING YUCK

Purchased this with the pure vanilla being sold out and OMG I'm so happy with the results! Other customer reviews were spot on that the flavor of this vanilla blend is AMAZING and even the holiday cookies came out better!