[This review was collected as part of a promotion.] Wow! I am blown away by the soft, fluffiness, and sheer size of this towel. This is definitely what I would consider a luxury spa towel, something you'd expect to see at a five star resort hotel, because it is premium quality. I got the white one, and it was super duper absorbent and so gentle on my skin, it felt like I was drying off with a cloud. The cotton feels top quality and held up great in the washing machine, not a thread out of place. I am planning on buying the whole matching set.

[This review was collected as part of a promotion.] I must say this towel has exceeded my expectations in every way. From the moment I unwrapped it, I could feel the quality and luxuriousness of the towel. In terms of value for money, I believe this towel is an excellent investment. The combination of high-quality materials, superior craftsmanship, and timeless design make it a standout choice in the market. I highly recommend the Hotel Premier Collection 100% Cotton Luxury Bath Towel to anyone looking for a premium bathing experience. It truly lives up to its promise of luxury and is a fantastic addition to my daily routine.

Very soft and thick. Definitely going to shed the first few washes. These towels take forever to dry. Could only dry 3 at a time and took about 1.5 for each 3 I dried. I live by myself so not a big deal for me. If you have a big family that uses alot of towels then keep this in mind.

[This review was collected as part of a promotion.] This towel is so so soft and is very thick .. The material is great too and 100% cotton which is my favorite so comfortable .. Feels almost like a blanket ! Plan on buying more of the towels they are great

[This review was collected as part of a promotion.] Got this towel and was a little hesitant with this brand after purchasing a different color in the same brand last year. The color faded and it took forever for it to dry. This is not the case with this one. No color change and quick drying. Love the size and would highly recommend.

[This review was collected as part of a promotion.] The hotel premier towel is exactly what I was looking for. It stays fluffy and thick wash after wash without pilling or getting rough. It's also HUGE and wraps all the way around this plush ladies body. Love it!

[This review was collected as part of a promotion.] I am SO happy to have tried this towel and will be buying more asap! It is literally the sofest towel i have ever used, it feels so luxurious even more so then the towels at posh spas...i love it! And have already started telling all my friends and family about it, if you are on the fence about whether to try it or not....definitely guve it a try and you wont he disappointed.

[This review was collected as part of a promotion.] I love towels which absorbs moisture & covers me up & this did both so for me it’s the best .i love white color since it makes me feel I am extra clean ,so it was exactly like I want it & it’s easy to wash .

[This review was collected as part of a promotion.] This towel seems to be very high quality, better than I expected from a Sam's Club brand product. Soft, dense, fluffy feeling after a wash. The trim bands have not caused any weird warping to keep the towel from lying flat, at least not after a single wash. I'll be interested to see how they hold up over time.

[This review was collected as part of a promotion.] This towel is very thick and absorbs tons of water. I don't know how it will hold up over time and extended use, but first opinion is great! Color was exactly as expected, matched picture online perfectly.