Very soft and thick. Definitely going to shed the first few washes. These towels take forever to dry. Could only dry 3 at a time and took about 1.5 for each 3 I dried. I live by myself so not a big deal for me. If you have a big family that uses alot of towels then keep this in mind.

[This review was collected as part of a promotion.] This towel seems to be very high quality, better than I expected from a Sam's Club brand product. Soft, dense, fluffy feeling after a wash. The trim bands have not caused any weird warping to keep the towel from lying flat, at least not after a single wash. I'll be interested to see how they hold up over time.

[This review was collected as part of a promotion.] The Hotel Collection towels are very fluffy and soft. They are also very absorbant. I have already washed it a few times and it is still like brand new. Very luxurious. I look forward to adding to my set very soon.

[This review was collected as part of a promotion.] This towel is very soft and plush. We have only had this a couple weeks, but so far, it is holding up very nicely and has remained soft and absorbent through the washes. The white is still very vibrant as well.

[This review was collected as part of a promotion.] So the pros are that it's super big and soft and absorbent. The cons are when you wash it, fabric strings come out and start shredding. I've washed it once so far and it has a ton of pulled threads. Other than that its a good product.

[This review was collected as part of a promotion.] First time I am ever in my life that i am excited to be reviewing a towel. Thats how i can tell I am getting older lol. All jokes aside i must say I am very please with the quality of this towel. First of all the size is amazing i am 5'1 and weigh 150 and it fits perfect all around my body covers me all up huge great quality just like in the hotels. Nice and soft washed well with no fall out and dried amazing. Its a big towel but it is light weight and not heavy at all. Its made of 100% cotton and super absorbent.

[This review was collected as part of a promotion.] This is a fantastic quality towel. It is thick and has a soft, plush feel. Perfect size for everyone. Excellent job at drying. I would purchase more in the set and recommend to others. Good thread count as well.

[This review was collected as part of a promotion.] These towels are super soft and fluffy. I was pleasantly surprised by how comfy they feel! I love a big towel to wrap around me after a shower and this one is perfect! If you’re looking for new towels, look no further, these are great!

[This review was collected as part of a promotion.] I'm in love with this bath towel. Not only is it huge, it's extremely comfortable and soft, even after washing it a few times. Many times, when purchasing towels, I have found that the lint from them brushes off easily on wet skin for the first few uses; however, this was not the case with this towel. It was soft and luxurious to begin with and I didn't have all of those annoying "fuzzies" rubbing off on my skin while I was trying to dry off. I'd definitely recommend to friends and family and will be buying more to add to my linen closet!

[This review was collected as part of a promotion.] This towel is great. It's large, it's soft, it's fluffy, it feels very luxurious, and it absorbs water very well. Besides all that, when I washed it there was a minimal amount of lint caught in the lint trap of my dryer, and no lint or towel fuzz was left stuck to my body or in my hair after drying myself off with it. I have used it 3 times now, washed and dried it before the first use and after each subsequent use, and it still feels very new and the color is still bright and beautiful. I received this one towel as a "sample" to try out, but I honestly like it so much that I plan on going to buy several more.