Michelob Ultra Pure Gold Light Lager Beer, 12 fl. oz. bottle, 12 pk.

Flavor Profile

For those looking to enjoy a great-tasting beer to accompany your active lifestyle, Michelob ULTRA Pure Gold Organic Light Lager is the perfect choice. Available as canned or bottled beer, this organic light beer offers the refreshing taste of a light lager with 2.5g carbs, 85 calories, and 3.8% alc./vol. per serving - so you can raise a glass without sacrificing on flavor. Made with organic grains, Michelob ULTRA Pure Gold is an irresistibly smooth and light lager with a perfectly balanced blend of barley, hops and citrus notes on the palate. It's a refreshingly smooth beer with a hint of sweetness for those moments when you want to enjoy with a superior light beer. Hard work deserves a superior light beer. Grab a Michelob Ultra Pure Gold.

Brewing Process

From the largest brewhouses to the smallest brewpub, brewing beer follows the same key steps to transform a handful of ingredients into fresh beer.

• Grain Milling: The grains that make up the beer are milled
• Mashing: The cereal's nutrients are extracted and become available for fermentation, producing the wort
• Wort Filtration: The brewed grains are separated from the wort
• Boiling: Wort is boiled hop is added
• Decanting: Wort cooling; the wort is chilled to fermentation temperature yeast is added
• Fermentation: The yeast turns the wort into beer, which is now alcoholic
• Maturation: The beer goes through a maturation process that refines and balances its flavor
• Beer Filtration: The beer is filtered and becomes clear and bright
• Packaging: The beer is conditioned in cans, bottles or kegs

Tasting Beer

• Perfect Pour: Whether you are pouring beer from a can, bottle, growler or draft system; tilt the glass 45 degrees and pour down the side of the glass until it’s half full, then tilt it to the upright position and finish pouring the beer down the middle of the glass.
• See: Raise the glass against a light source and evaluate the appearance. Comment on the clarity of the beer, it’s color and foam quality.
• Smell: Swirl the glass to stimulate the aromatics in the beer, bring it close to your nose and inhale. Comment on hop and malt aroma, yeast signature, and any other aromatic qualities of the beer.
• Taste: Swirl the glass again and take a sip. Spread the beer everywhere in your mouth to reach all your taste buds. Evaluate the acidity, sweetness and bitterness. Other perceptions of saltiness and umami are possible. As beer warms up taste will combine with your olfactory receptors in the back of your nose.
• Mouthfeel: Swallow the beer and take notes of the mouthfeel from the front of your mouth to the back of your throat. Is it drying, round, chewy, creamy, warming? How about the carbonation?

Sustainability

At Anheuser-Busch, we aim to leave the world better than we found it. Whether it's sourcing high-quality ingredients from U.S. farmers or reducing the environmental impact of our 100 facilities nationwide, a healthy environment and thriving local communities are key ingredients in the brewing process. We focus our efforts in key areas across our supply chain where we can leverage our scale and expertise to drive the most impact.

Anheuser-Busch is also proud to be the first company to encourage 21+ consumers to Choose Beer Grown Here, starting with our industry-leading Michelob ULTRA, Budweiser, Busch, Busch Light, and Bud Light beers. These brands are U.S. Farmed certified, indicating that at least 95% of agricultural ingredients are grown in the United States.

Responsible Drinking

Anheuser-Busch has a longstanding commitment to responsible drinking, dating back to our first responsibility message – “Budweiser Means Moderation” – more than 100 years ago. Together with our wholesaler partners, we’ve invested more than $1 billion over the last 35 years in responsible drinking initiatives and community-based programs to promote moderation and prevent underage drinking, drunk driving and other harmful uses of alcohol. We are unwavering in our advocacy for responsible drinking and leading the way to make every experience with beer a positive one.

Supporting Local Communities

From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, Anheuser-Busch is guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life.