LG

LG 98" Class Nano NU850 Series 4K Smart TV

|60 ratings
Item # 990541950
Current price is $1,499.99
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Highlights

  • Members receive a 3-Year Allstate Warranty at no additional cost
  • Nano Detail Enhancer delivers optimized contrast and vivid color for a more immersive viewing experience
  • AI Super Upscaling powered by alpha 8 Processor Gen3 upscales lower resolution content into stunning near-4K clarity
  • FILMMAKER MODE™ with Ambient Light Technology preserves the director’s original colors, settings, and frame rates for a true at-home cinematic experience
  • Access over 400 free channels and 10,000+ movies and shows on-demand with just an internet connection
LG 98" Class Nano NU850 Series 4K Smart TV
LG 98" Class Nano NU850 Series 4K Smart TV
Hero image 0 of LG 98" Class Nano NU850 Series 4K Smart TV, 0 of 16

About this item

Product details

Enhanced Visual Experience with Nano Detail Enhancer

Experience optimized contrast and vivid colors with the Nano Detail Enhancer, designed to deliver a more immersive and lifelike viewing experience. Every scene comes to life with stunning clarity and depth.

AI Super Upscaling for Near-4K Clarity

Powered by the alpha 8 Processor Gen3, AI Super Upscaling transforms lower-resolution content into near-4K quality. Enjoy your favorite shows and movies with enhanced sharpness and detail.

Ultimate Gaming Performance

Take your gaming to the next level with a 144Hz refresh rate, Motion Booster 288, and AMD FreeSync Premium. These features ensure smoother gameplay and reduced lag for an optimized gaming experience.

HDR10 Pro and FILMMAKER MODE™

HDR10 Pro enhances detail and contrast, while FILMMAKER MODE™ lets you see content as the director intended. Enjoy cinematic visuals right in your living room.

Smart Features with webOS 2026

Elevate your entertainment with webOS 2026, offering tailored AI recommendations and instant access to over 400 free channels, plus 10,000+ on-demand movies and shows through LG Channels.

Optimized Gaming Settings

Easily access game settings for smoother and more optimized play, ensuring you stay ahead in every gaming session.

Enjoy complimentary Apple Service Trials with this purchase

Redemption instructions will be emailed post purchase. Terms apply.

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Specifications

98NU850BAUB

Key Specifications

  • Screen Size (Diag.): 98
  • Smart Platform: webOS 26 Smart TV
  • Backlight Type: Direct
  • High Dynamic Range: HDR10 / HLG
  • Resolution: 4K UHD
  • Refresh Rate: 60Hz Native

Display

  • Closed Captioning: Yes
  • High Dynamic Range Format: HDR10
  • Screen Class Size: 98
  • OSD Language: English, Spanish, French

Audio

  • Built-In Speakers: Yes
  • Surround Sound Supported: Bluetooth Surround Ready
  • Speaker Power Output: 2.2 Channel

Connectivity

  • Number of HDMI Ports: 3ea
  • Number of Digital Optical Audio Ouputs: N/A
  • Number of USB Ports: 1ea
  • Number of Ethernet Ports: 1ea
  • RF Antenna Input: 1ea
  • Network Compatibility: WiFi5, Bluetooth

Energy Savings

  • Energy Star Certified: Yes
  • Estimated Annual Operating Cost: N/A

Wall Mount Specifications

  • VESA Mount Pattern: N/A

Warranty

  • Manufacturer's Warranty - Parts: 1 Year
  • Manufacturer's Warranty - Labor: 1 Year

Dimensions

  • Product Height With Stand: 52.9/51.3"
  • Product Height Without Stand: 49.3
  • Product Depth With Stand: 17
  • Product Depth Without Stand: 2.9
  • Product Width: 86
  • Product Weight: 110.2lbs

Box Dimensions

  • Height: 52.9/51.3
  • Width: 86
  • Depth: 17

Member ratings & reviews

4.4 out of 5 stars
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60 ratings60 reviews
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  1. 5 stars65% (39)
  2. 4 stars18% (11)
  3. 3 stars8% (5)
  4. 2 stars5% (3)
  5. 1 star3% (2)
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Showing 1-3 of 60 reviews

Sep 23, 2026
Reviewer name: Rosalie O
5 out of 5 stars
5 out of 5 stars review

The Ultimate TV Upgrade

[This review was collected as part of a promotion.] This TV has completely transformed our living room! The 98-inch screen is absolutely massive and makes everything feel like a true at-home theater experience. The picture is bright, clear, and detailed, and I've been especially impressed with how good it looks even in a larger room. Setup was straightforward, and navigating the TV and smart apps has been easy for our whole family. We love using it for family movie nights, watching sports, and everyday TV. The size definitely makes a statement, but the sleek design keeps it from feeling bulky or outdated. If you have the space for a TV this large, it really creates an incredible viewing experience. We've been very happy with it so far! Review submitted as part of a program that provides a purchase discount.

Review from cohley.com
Helpful?5DXLUPWBECSH20316969910
Sep 28, 2026
Reviewer name: Maleah W
5 out of 5 stars
5 out of 5 stars review

Absolutely love!!!

[This review was collected as part of a promotion.] This TV is perfect for our space. The 98" size fills the wall beautifully without feeling like too much. The picture quality is incredible: colors pop, everything is crisp, and video games look amazing on it. The sound is great too, so movie nights are going to be amazing. It's so sleek and slim, which made it a breeze to mount. I had no issues with setup at all, and the installation was free, which was a huge bonus. No complaints whatsoever. I'm so happy with this TV it's so impressive. *review submitted as a part of a program that provides a purchase discount

Review from cohley.com
Helpful?5DXLUPWBECSH20316969910
Sep 30, 2026
Reviewer name: Anonymous
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Excellent TV and picture quality

[This review was collected as part of a promotion.] This TV is an excellent product with a quality picture and a reasonable price. I especially liked the personalized picture process where I was shown eight different picture options to finalise colour, tints and sharpness. The resultant picture style was superb. One small drawback was the remote control which was not the "Magic" type which was disappointing and it used to be included with this type of TV. The software was excellent and the use of AI options was really useful.

Review from lg.com/uk
Helpful?5DXLUPWBECSH20316969910

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