King Arthur Gluten-Free Measure for Measure Flour, 5 lbs.

King Arthur Gluten Free Measure for Measure (5 lbs.) is an essential pantry staple for gluten-free baking. Perfect for converting your favorite non-yeasted recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours and enjoy delicious homemade cookies, cakes, muffins, brownies or pancakes that taste anything but gluten-free.

Let Good Rise

At King Arthur Baking Company, they know that everything they put into their craft matters. But it goes much deeper than producing premium ingredients or creating thoughtful recipes. In fact, it stretches well beyond their walls. It includes making planet-forward, people-positive business decisions that benefit all of us, and all who will come after. It includes listening, learning, growing. Bake after bake, day after day. From pursuing regenerative farming practices to supporting historically marginalized communities and so much more, King Arthur is committing themselves to bettering the world of baking. And they invite everyone into the kitchen to join them. Because together, we'll let good rise.

Make Your Favorite Non-Yeasted Recipes Gluten-Free

Let's face it, gluten-free baking isn't exactly a piece of cake. It can be a challenge trying to retrofit your favorite recipes to gluten-free. The rice flour and tapioca, the xanthan gum, the wondering about different mixing techniques or baking times—gluten-free baking can quickly become confusing.

Thanks to their gluten-free Measure for Measure flour, there's no more estimating the amount of xanthan gum, no wondering if you should add an egg or let the batter rest for awhile, or any of those other tweaks you've gotten used to making when changing a recipe from gluten-full to gluten-free. Try it for yourself and see what we mean.