About this item
- At Woops!, they have five core values: simplicity, quality, beauty, connection, and playfulness
- Simplicity: In design, operations, products, & service, they strive for simplicity. Products are traditional without the fluff
- Quality: The goal is to provide delicious top-quality products, along with the highest quality service and experience in the most authentic way
- Beauty: From products & packaging, to store design and communication, all that they do must be beautiful, both visually and in its purpose
- Connection: To have the Woops! experience is to enjoy the products, share them with loved ones, and be involved in the community. They hope to connect with customers in a meaningful way through in-store interaction and social media
- Playfulness: Life is too short to take things seriously. They enjoy ourselves and so should you. Woop! Woop!
A team of passionate creatives that believe in perfecting their craft of creating the most delicious and diverse set of treats available today: The journey began in 2012 in the heart of New York City with a macaron pop-up shop at the Winter Village in Bryant Park. It all happened on a whim, almost as if by mistake. They were your typical group of passionate, dream-chasing New Yorkers with busy schedules and empty pockets, looking to channel their passion into something beautiful. So with the power of friendship, hard work, and a little bit of that spoonful of sugar they call hope, they somehow made it happen.
In the nine weeks of that holiday season, they couldn’t keep up with the lines out the door. It was extraordinary to see the child-like curiosity of those who’ve never tried a macaron before, and the joy of those who instantly remembered those magical moments they had on their once in a lifetime trip to Paris. People were in love with the concept, design, and the budding brand. And before they knew it–Woops! They had a business!
They have since opened their kiosks and BakeShops all throughout the United States. Their collection of sweets now includes a wide array of macaron flavors and over 20 carefully curated artisanal pastries. Their macarons are the most authentic experience outside of Paris and are handmade to perfection. Their selection of flavors is an homage to the diverse group of customers they see each and every day and their beautiful locations are meant to remind us all that anything is possible, especially in a city that makes dreams come true. They also make the majority of their pastries in their bakery and import only the best from around the world, including Belgium, France, and the Netherlands.
And although they have expanded quite a bit since our debut, they put in extra effort to keep a close relationship with their local communities. Nothing is more satisfying or heartwarming than creating a space in which people can connect, relax, and enjoy the “sweeter” side of life.
They invite you to join them in their celebration of authentic flavors, unique colors, and artful design. Every taste will transport you to other places, spark different memories, and reveal new adventures. Macarons make the sweetest gift for yourself (or anyone else!). They hope you love each visit to WOOPS! – where every bite’s a celebration.
Redeemable: Please see www.bywoops.com for a list of locations