Vita Coco is a natural, never-ever-from-concentrate coconut water. Picked, cracked, and packed at source, Vita Coco is stacked with naturally occurring electrolytes and more potassium than a banana. It's fat free, cholesterol free, gluten free and non-GMO verified—so you get all the goodness without the guilt. Vita Coco pure coconut water is a "pure-fect" source of natural hydration and replenishment. It's also with a great value to the Sam's Club member!